Monday, February 24, 2014

OPI Presents - Glitter Off!

Glitter On, Glitter Off!

OPI Glitter Off Peel-able Base Coat Allows for Glitter Nail Lacquer Removal in Seconds

Glitter Off by OPI is a new, peel-able base coat that allows for the quick and easy removal of nail lacquer when applied beneath any glitter or dark nail color.  Glitter Off provides a base for quick one-step removal and protects natural nails, while simultaneously making nail colors brighter. Glitter Off is designed to leave nails polish-free and stain-free in seconds, revealing a clean nail surface without the use of lacquer remover. 

Friday, February 21, 2014

OPI Launches NEW Color Tinted Top Coats

“A touch of color can change everything!”

OPI Launches NEW Color Tinted Top Coats

This spring OPI takes nail color to the next level with revolutionary Sheer Tints, the brand’s first-ever, pigmented top coats.  Sheer Tints by OPI offers a fresh take on traditional top coats with the introduction of four new vivid hues in Blue, Pink, Yellow and Purple.  An infusion of transparent color with high shine, these top coats can be worn alone, with a base coat for a playful sheer or layered over any shade to create an alternate finish for a progressive nail look.  

OPI Products Inc. Partners with The Coca-Cola Company On Nail Lacquer Launch

OPI Products Inc. Partners with The Coca-Cola Company On Nail Lacquer Launch
LOS ANGELES – Feb. 19, 2014 – OPI Products Inc., a subsidiary of COTY Inc (NYSE: COTY), announced a collaboration today with The Coca-Cola Company, the world’s largest beverage company and home to one of the world’s most iconic brands – Coca-Cola, whose mission is to inspire moments of refreshment, optimism and happiness. Several of the Company’s most recognized brands – including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta – will be the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in June 2014.

Nicole by OPI Announces NEW Limited Edition Roughles Textured Nail Lacquers

Nicole by OPI Announces NEW Limited Edition Roughles Textured Nail Lacquers


This March, Nicole by OPI launches Roughles (“ruffles”) -- 4 new textured nail lacquers featuring speckled, pastel shades of purple, pink, turquoise and yellow.  When the lacquer dries, Roughles lacquers reveal a unique pebbled finish.  Roughles should be applied without a top coat to achieve a matte effect.