OPI Joins Bond 007 to Release Six New Revolutionary Liquid Sand™ Nail Lacquers Inspired by 50 Years of James Bond

OPI announces the launch of Bond Girls, a collection of six new Liquid Sand™ nail lacquers featuring a textured, matte finish infused with reflective sparkle fitting the allure surrounding the Bond Girls. In hues of white, pink, blue, purple, gold and coral,Bond Girls offers a range of shimmering shades with the distinctive Liquid Sand finish.

“OPI is extremely excited to partner again with EON Productions,” says Suzi Weiss-Fischmann, OPI co-founder & Artistic Director. “Following the success of the holiday promotion with the latest James Bond film, Skyfall, it’s been a thrill to create colors for the women who’ve captured Bond’s attention over the last five decades.

“The six shades are named after some of the most iconic – and my favorite – Bond girls, including: Solitaire, Pussy Galore,Tiffany Case, Vesper, Honey Ryder and Jinx,” adds Weiss-Fischmann. “Worn without top coat, these Liquid Sand lacquers give nails a pebbled, matte finish worthy of the captivating ‘Bond Girls’ name.”

Bond Girls by OPI features six Liquid Sand nail lacquers:

Solitaire

This diamond-sparkling white is totally engaging.

Pussy Galore

This light feminine pink has the purrrfect amount of shimmer.

Tiffany Case

A classic light blue worth investigating.

Vesper

A mysterious and intriguing deep purple.

Honey Ryder

Take a ryde on the wild side in this shimmery gold.

Jinx

This mesmerizing matte coral has lucky sparkle.

OPI Liquid Sand lacquers should always be worn without top coat.

Bond Girls by OPI nail lacquers feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. These six new shades will be available beginning May 2013 at Professional Salons, including Beauty Brands, Chatters, JCP Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

About Albert R. Broccoli’s EON Productions

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-three films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL.

Friday, March 1, 2013

NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S® SPECIAL K®

CLICK HERE for my nail art swatches with this collection

NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S® SPECIAL K®

Three custom shades available with the purchase of eligible Special K products

@NicoleByOPI and @SpecialKUS offers free bottle of lacquer with purchase of @SpecialKUS product in April

Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s® Special K® beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink).

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!
“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.”
This promotion will be available in the US where Special K products are sold.

About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

About Kellogg Company:
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.