OPI - Take Ten and Top This! Gift Sets for Holiday 2013

OPI Launches Take Ten and Top This!,

Two New Gift Sets for Holiday 2013

OPI announces two new gift sets for holiday – Take Ten, featuring ten bestselling mini nail lacquers, and Top This!, featuring three top coats for flawless finishes. Take Ten includes a spectrum of hues, ranging from soft sheers to creamy reds to rich burgundies. Each nail lacquer also comes with OPI’s signature ProWide^™ Brush – now in mini size for the first time. Top This! contains Top Coat, Matte Top Coat, and Snowflakes in the Air – an exclusive multi-colored sparkle shade available only in this kit.

“These two sets are ideal stocking stuffers for all lacquer lovers,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. 

With the three top coats in Top This!, you can create a multitude of looks to add the perfect finishing touch to your manicure.  Top Coat provides a high-gloss, protective shine, while Matte Top Coat gives lacquer a velvety finish. Snowflakes in the Air is a new glitter top coat that’s only sold in this trio. This silver glitter with rainbow shimmer can be worn alone or over any OPIhue. Choose your favorite or try mixing it up by using all three.”

“Take Ten offers the gift of variety, with ten iconic shades. Take Ten includes the following lacquers in mini size: Pirouette My Whistle, Alpine Snow, Bubble Bath, Tickle My France-y, You Don’t Know Jacques!, Cajun Shrimp, Big Apple Red, German-icure by OPI, Malaga Wine and Lincoln Park After Dark.

Take Ten and Top This! will be available October 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com. Take Ten retails for $24.95 ($29.95 CAN), and Top This! retails for $27.00 ($32.85 CAN). 

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter@OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names,OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

Incoco - Sheer Whispers

Sometimes, a subtle tint of color and shine is all you need to make your nails look perfect. These three new sheer shades from Incoco give you a fresh, natural manicure for a simple everyday look.

Shop here!

OPI - Miss Universe Collection

OPI announces the launch of three limited edition MISS UNIVERSE nail lacquers – the dusky purple I’m Feeling Sashy, the deep black plum Miss You-niverse, and the textured matte platinum This Gown Needs a Crown. Worn without top coat, This Gown Needs a Crown offers a new satin finish. Each bottle of this matte silver nail lacquer comes with a complementary bejeweled crown ring – the finishing touch for a manicure worthy of Miss Universe. All three hues are inspired by the gorgeous, sophisticated women entering the 2013 MISS UNIVERSE^® competition, to be held November 9, 2013.

 “The women competing for the MISS UNIVERSE title are beautiful, intelligent and inspiring,” explains Suzi Weiss-Fischmann, OPI co-founder and Artistic Director. “They are passionate ambassadors for many worthy causes, and through the Miss Universe Organization, they help to empower other young ladies around the world.

“The three new shades in the MISS UNIVERSE promotion were created with these exceptional women in mind,” continues Weiss-Fischmann. “The colors are very glamorous – ideal for special occasions, a night on the town, or even being named the most beautiful woman in the world!”

OPI was named the Miss Universe Organization’s official nail care sponsor for 2013 at the MISS USA^® pageant, a precursor to the MISS UNIVERSE^® competition.

MISS UNIVERSE nail lacquers each feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. This Gown Needs a Crown features a satin finish and should be worn without top coat for best results. These shades will be available October 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer. 

            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

About the Miss Universe Organization:

The Miss Universe Organization, a Donald J. Trump and NBCUniversal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today.  As part of the Miss Universe Organization, Miss Universe, Miss USA and Miss Teen USA are dedicated to partnering with charities around the world, and to increasing awareness for HIV/AIDS and breast and ovarian cancers. For more information, visit:www.missuniverse.com.

China Glaze - Monsters Ball Collection

COME ONE, COME ALL: YOU’RE INVITED TO THE MONSTERS BALL

China Glaze® Introduces Six Limited Edition Shades for Halloween 2013

This October, you’re invited to celebrate with the ghosts and ghouls at the darkly decadent Monsters Ball, hosted by China Glaze®.  Attended by spooky sparkles and tantalizing textures, you’re sure to have a hauntingly good time with this limited edition six-piece collection shrouded in mystery and dripping with lavish color.   

Dance the night away in six colors and finishes perfect for All Hallows Eve:

• Howl You Doin’: Shadowy purple glitter
• Bat My Eyes: Ominous gold glitter
• Boo-Gie Down: Multi-sized orange, black and white glitter
• Fang-Tastic: Mysteriously mixed up green, blue and magenta glitter
• Bump In The Night: Hair-raising black texture
• Ghoulish Glow: Glow-in-the-Dark top coat

Ideal for creating holiday manicures that are a true work of art, the China Glaze® Monsters Ball display features artwork by renowned artist Abigail Larson, best known for her illustrations inspired by the various things that go bump in the night.

China Glaze® Monsters Ball will be available in October 2013 at fine salons and beauty supply stores.

China Glaze® is free of DBP, toluene, and added formaldehyde.

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial), Instagram (@ChinaGlazeOfficial), Pinterest (pinterest.com/chinaglaze) and YouTube (youtube.com/chinaglazeofficial).

 

OPI - Pink of Hearts Promotion

OPI Supports Breast Cancer Awareness with Seventh Annual Pink of Hearts Promotion

OPI announces the launch of its seventh annual limited edition Pink of Hearts promotion, featuring the classic sheer pink shade Pink-ing of You and the new sparkle-packed hue More than a Glimmer. Pink of Hearts 2013 will also include pink ribbon and crystal decals (10 each) to embellish nails.

This duo pack is designed to raise awareness and funds for breast cancer research and support. In 2013, OPI will donate $25,000 in honor of Breast Cancer Awareness Month (October) to Susan G. Komen®. OPI will also donate $5,000 to Rethink Breast Cancer in Canada.

“OPI is proud to support Susan G. Komen and Rethink Brest Cancer with the seventh annual Pink of Hearts promotion,” explains Suzi Weiss-Fischmann, OPI co-founder & Artistic Director. “I encourage women to create and customize their own Pink of Hearts manicure, wearing these colors as a visible way to honor everyone whose lives have been touched by breast cancer.”

Pink of Hearts 2013 includes two shades sold in one pack – the pale pink Pink-ing of You and the vibrant More than a Glimmer. This sparkly lacquer is packed with both micro and macro matte glitters in a rainbow of colors and should be worn without a top coat, either alone or layered on top of Pink-ing of You. Each bottle also features a special pink ribbon cap wrap in support of breast cancer awareness, and every set offers 10 each decorative pink ribbon and crystal decals.

2-2-2-2 OPI/Pink of Hearts 2013

Pink-ing of You and More than a Glimmer feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Pink of Hearts 2013 will be available September and October 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $15.95 ($19.95 CAN) suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

About OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

About Susan G. Komen®

Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $750 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org.

About Rethink

Rethink Breast Cancer burst on the scene in 2001 with a desire to change the face of breast cancer—to show that young women get breast cancer too. Our mission is to continuously pioneer cutting-edge breast cancer education, support and research that speaks fearlessly to the unique needs of young (or youngish) women.

Makeup Forever Foundation Nation Event

FACE YOUR BIGGEST CHALLENGE: 

MAKE UP FOR EVER OFFERS FREE LESSONS 

AT SEPHORA PERIMETER ON SEPTEMBER 21ST 

TO HELP WOMEN SOLVE THEIR #1 FOUNDATION CHALLENGE 

Leading Professional Makeup Brand Launches Foundation Nation Campaign 

After Study Reveals Women’s Top Foundation Concerns 

WHAT: Foundation is the #1 selling makeup subcategory in the US, however with about 500 

foundation products on the market* it’s no surprise that 73% of women say it’s 

challenging to find the right foundation**. MAKE UP FOR EVER is launching Foundation 

Nation, a campaign to help women everywhere address the most common foundation 

challenges identified by a recent study conducted by The NPD Group, Inc., a global 

information company, for the brand.

During the event, MAKE UP FOR EVER’s team of professional artists will be on-hand for 

complimentary 15 minute foundation lessons to empower women to put their most flawless

face forward. During each one-on-one session, artists will help clients “diagnose” their 

biggest foundation issue and then learn how to solve it by teaching proper complexion 

application techniques. A makeup artist will do one-half of the client’s face, and then have 

the client do the other half in order to learn how to do it on her own. This proprietary 

education technique was developed by the brand and is taught in their Make Up Schools 

across the country. Everyone will also be matched for their ideal foundation based on 

undertones, skin type, desired coverage level and finish. 

No appointments necessary – just stop by.

WHEN Saturday, September 21st (11am - 5pm)

WHERE Sephora Perimeter

4400 Ashford Dunwoody Rd.

Atlanta, GA 30346

Phone: (678) 731-9950

CONTACT: Katelyn Driscoll at MAKE UP FOR EVER

katelynd@makeupforeverusa.com / (212) 377-3975

MORE INFO: Visit www.makeupforeverusa.com for more information