FACE YOUR BIGGEST CHALLENGE:
MAKE UP FOR EVER OFFERS FREE LESSONS
AT SEPHORA PERIMETER ON SEPTEMBER 21ST
TO HELP WOMEN SOLVE THEIR #1 FOUNDATION CHALLENGE
Leading Professional Makeup Brand Launches Foundation Nation Campaign
After Study Reveals Women’s Top Foundation Concerns
WHAT: Foundation is the #1 selling makeup subcategory in the US, however with about 500
foundation products on the market* it’s no surprise that 73% of women say it’s
challenging to find the right foundation**. MAKE UP FOR EVER is launching Foundation
Nation, a campaign to help women everywhere address the most common foundation
challenges identified by a recent study conducted by The NPD Group, Inc., a global
information company, for the brand.
During the event, MAKE UP FOR EVER’s team of professional artists will be on-hand for
complimentary 15 minute foundation lessons to empower women to put their most flawless
face forward. During each one-on-one session, artists will help clients “diagnose” their
biggest foundation issue and then learn how to solve it by teaching proper complexion
application techniques. A makeup artist will do one-half of the client’s face, and then have
the client do the other half in order to learn how to do it on her own. This proprietary
education technique was developed by the brand and is taught in their Make Up Schools
across the country. Everyone will also be matched for their ideal foundation based on
undertones, skin type, desired coverage level and finish.
No appointments necessary – just stop by.
WHEN Saturday, September 21st (11am - 5pm)
WHERE Sephora Perimeter
4400 Ashford Dunwoody Rd.
Atlanta, GA 30346
Phone: (678) 731-9950
CONTACT: Katelyn Driscoll at MAKE UP FOR EVER
katelynd@makeupforeverusa.com / (212) 377-3975
MORE INFO: Visit www.makeupforeverusa.com for more information
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